Your privacy is important to us. We promise to protect your privacy and treat the information you give us as confidential.

Privacy Policy

Last revised: August 1, 2020


Angus Reid Forum Inc. (“Angus Reid Forum”, “us”, “we”, or “our”) is a Canadian company based in Vancouver, British Columbia. We are in the business of conducting market, survey and opinion research on behalf of our clients. We respect your privacy and are committed to protecting it through our compliance with this privacy policy (this “Privacy Policy”). We will never misrepresent ourselves or what we are doing.

Market, survey and opinion research serves an important function in society. Research surveys enables businesses and governments to make better decisions. As a survey participant, your opinions will help businesses develop new products, make existing ones better, and improve customer services. Political organizations and governments also rely on research survey to advance laws and policies that the public want or needs.

This Privacy Policy describes the choices available to you regarding our use of information and how you can access and update this information in certain circumstances. By continuing to use our website, or by completing any research survey, you agree to this Privacy Policy and the collection and use of information that is contemplated. It is completely your choice whether to use our website or engage in any research survey.

If you have any privacy questions or concerns, please do not hesitate to contact our Privacy Officer via email at support@angusreidforum.com or by mail at Suite 300 – 1199 West Hastings Street, Vancouver, BC, V6E 3T5.



Personal Information (“Personal Information”) is personal information you provide us, or what we collect from you and your devices in connection with your access to and use of our website and, if a registered member, your completion of research survey. In legal terms, we collect and use this Personal Information as a data controller. There are two general ways in which we collect Personal Information:

  1. Information we automatically collect from your use of our website and completion of research survey as described further in the “Use of Cookies, Log File and Other Technologies on our Website” section.
  2. Information you give us – When you register to become a member of Angus Reid Forum, or when you fill out a form, send an email to our team or otherwise send us information, we collect personal information about you. No personal information is sought from or about you without your prior knowledge and express consent. The following are different kinds of information you may give us:
    1. “Identity Information” – includes your first name, last name and other corresponding identification information.
    2. “Contact Information” – includes your email address and telephone number.
    3. “Demographic/Profile Data” – which includes interest, preferences, feedback and survey responses and including, but not limited to, age, marital status, gender, birth date, household size, income, education, employment status and general job title.
    4. “Special Categories of Personal Data” – which includes ethnic/racial origin, health, political opinions, religion and sexual orientation.

At two stages in the registration process, you are asked specifically if you consent to our use of your Personal Information for the purposes defined in this Privacy Policy. This is called “double opt-in”. If at any time you wish to discontinue your membership, you can simply send an email to support@angusreidforum.com requesting your membership be cancelled and your Personal Information be deleted from our files.

When responding to a research survey, you have the option to refuse to answer certain questions or discontinue participation in the research survey. If at any time, you wish to rescind your membership, you can do so by following the opt-out instruction that we include in every email that we send.



We may also obtain information about you from other sources and combine that with information we collect about you through your use of our website or response to research survey. For example, we may obtain your contact information if you attend a conference or webinar that we sponsor and the organizer provides us with a list of attendees or if you respond to research survey conducted by one of our partners or affiliates. We may also obtain your contact information from third parties that market mailing lists. If we receive Personal Information from a third-party source and/or if we combine the information we receive from these third-party sources with your Personal Information, we will treat that information as Personal Information. We are not responsible for the accuracy of the information provided by third parties or how such third parties collect, use and share such information.



We use the Personal Information we collect to provide, maintain, protect and provide our website, to develop new products and services, to comply with our contractual obligations to our customers and clients, and to protect us and our customers. For example, we may use Personal Information about you for the following purposes:

  1. Facilitate and improve your online experience of the website;
  2. To enable you to access and use the website;
  3. To communicate with you, including contacting you electronically for the purposes of:
    1. Inviting you to participate in research survey;
    2. To conduct a research survey interview with you;
    3. To validate answers that you gave in a recent research survey that we conducted;
    4. To update and ensure that our records of your Personal Information are correct;
    5. To seek your consent for the disclosure of your Personal Information in some limited circumstances where the use of that Personal Information was not explained to you when you undertook the research survey;
    6. Responding to your comments, questions and requests;
    7. Providing services and support;
    8. Providing you with information about our services and products;
    9. Providing you with technical notices, updates, security alerts and administrative messages; and
    10. Informing you if you have won a prize draw that we have sponsored;
  4. To monitor and analyze trends, usage and activities on our website;
  5. To investigate and prevent authorized access to our website, your Personal Information and other illegal activities;
  6. To protect and/or enforce our legal rights and interests, including defending any claims; and
  7. For other purposes authorized by you or applicable privacy laws.



Our legal basis for collecting and using Personal Information as a data controller will depend on the specific circumstances in which it was collected. We will always inform you of the basis on which we are requesting your Personal Information when conducting any research survey. If we do not have your express consent, we will not process your Personal Information. In general, we process your Personal Information under the following legal basis:

  1. Consent – we process your Personal Information for which you have consented to the processing activity. You may revoke your consent at any time, in which case we will cease further processing of your Personal Information based on your consent. This will however not impact the lawfulness of processing your Personal Information based on consent before it was withdrawn.
  2. Contract – we process your Personal Information to perform our obligations to you and our customers and clients under a contract.
  3. Legitimate Interest – we process your Personal Information to further our legitimate interests, such as in connection with managing, developing, testing the website and research survey. Any such processing is conducted subject to appropriate measures to protect your fundamental rights and freedoms related to your Personal Information, and in any event will be subject to restrictions providing in this Privacy Policy. Further information or specification of our legitimate interests may be provided in relevant supplements applicable to such use.



Given the nature of our business, there may be occasions when we ask for “sensitive” or “special categories of personal data”, such as information about your health, political opinions, racial origins or sexual like. For any transmission of sensitive personal data, you must have full authority to do so and you agree that it will be dealt with in accordance to this Privacy Policy, including possible transfer to third parties, inside or outside the EEA.



We combine your research survey responses and Personal Information in a given survey with the responses of all others who participate and report those in an aggregated or de-identified form, where such information cannot reasonably be used to identify you, and disclose such information to our clients and customers who have commissioned the survey. We will not intentionally disclose individual survey responses and Personal Information, except as further described in this Privacy Policy.

Your research survey responses and Personal Information may be collected, stored, or processed by our affiliated companies or non-affiliated service providers, both within and outside Canada. These entities will be contractually bound to keep any Personal Information they collect and disclose to us, or we collect and disclose to them, confidential and must protect the Personal Information with the security standards and practices that are equivalent to our own. Any entities acting on our behalf are prohibited from using your Personal Information for any purpose other than to provide this assistance.

In addition to keeping your research survey responses and Personal Information confidential, we will not sell, share, rent or otherwise intentionally transfer your Personal Information to our clients, other market research companies, direct marketing companies or anyone else. We must disclose your Personal Information in response to lawful request by public authorities, including to meet national security or law enforcement requirements. In addition, we may share information about you as follows:

  1. To the maximum extent permitted by applicable law, in response to subpoenas or other legal process or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, or investigate fraud;
  2. To protect the rights, property, life, health, security and safety of us or any third party;
  3. To the maximum extent permitted by applicable law, we may also use IP addresses, mobile device identifiers or any other information we collect to identify users, and may do so in cooperation with copyright owners, internet service providers, wireless service providers or law enforcement agencies in our discretion. Such disclosures may be carried out without notice to you;
  4. With our affiliates for internal business purposes;
  5. To the extent that your request or consent to the sharing of your Personal Information and research survey responses with third parties for a specified purpose;
  6. In accordance with the ESOMAR guidelines, providing your Personal Information to a third party which is contractually bound to keep such information disclosed confidential and use it only for research or statistical purposes; and
  7. In connection with, or during negotiations of, any proposed or actual merger, purchase, sale (including a liquidation, realization, foreclosure or repossession), lease, or any other type of acquisition of all or any portion of our assets, financing, disposal, conveyance or transfer of all or a portion of our business to another company, in this event you will be notified via prominent notice on our website of any change in ownership or uses of your Personal information, as well as any choices you may have regarding your personal information.

Angus Reid Forum is powered by PlatformOne Limited, a leader in the field of online communities. We comply with PlatformOne’s standards as it relates to the protection of your Personal Information. For more information about PlatformOne Limited, and its privacy policy, please visit: http://www.platform1.net/Portals/0/PrivacyPolicy.pdf.

In the event you redeem points for an online incentive, your email address will be shared with Virtual Incentives, LLC, for the sole purpose of administering your reward. For more information about Virtual Incentives, LLC and its privacy policy, please visit: https://www.virtualincentives.com/privacy-policy/.



You may be able to access other third party websites that have links on our website, which you can purchase products or services or register to receive information. You should ensure that you carefully read the terms of any privacy policies in relation to those third party websites and products or services. We have no control over the third party’s use of any personal information and therefore has no responsibility or liability for the manner in which the third party may collect, use, disclose, secure, or otherwise deal with your personal information. We simply provide these links to you as a convenience to you. Once you leave our website, you are no longer governed by this Privacy Policy.



Our website and membership services are not directed at minors under the age of 18 years, or under the age of majority in your respective jurisdiction, or intended to be used by minors under the age of 18 years, or under the age of majority in your respective jurisdiction. Do not send any information about yourself, or attempt to register as a member, if you are under the age of 18 years, or under the age of majority in your respective jurisdiction. In addition, if we learn that a person under the age of majority in his or her jurisdiction has submitted information to us, we will attempt to delete this information. There may be some specific circumstances where we may ask parents to consent to their child or children participating in a research survey. In such cases, Parents are advised to undertake the research survey together with the child or children to ensure that any Personal Information is accurate and that the Parent, on behalf of their child consents to the supply of Personal Information. We will never knowingly collect Personal Information about any minors under the age of 18 years, or under the age of majority in their respective jurisdiction, unless we are authorized to in writing by their parents or legal guardian. If you have reason to believe that we may have accidently received information from a person under the age of majority in her or her jurisdiction, please contact us immediately at support@angusreidforum.com.



Cookies are small text files stored on your computer by a website that assigns a numerical user ID and stores certain information about your online browsing. We use cookies on our survey site to help us provide you a better experience and to provide quality control and validation functions. No personal information is stored on any cookie that we use.

Some of the cookies that we use on our website are required because they identify you as a valid member of our panel, and they protect access to your profile and account information. The privacy settings of your browser must be configured to allow cookies from https://www.angusreid.com or you may not be able to register with us or access the Members Area of our website. If you wish, you can adjust your browser’s privacy settings to delete cookies upon exiting web sites or when you close your browser.

Our website also uses Flash Local Shared Objects (LSO), also known as “Flash cookies,” to store some of your preferences, to display content based upon what you view, to personalize your visit, to combat fraud that endangers the quality of research, or to otherwise track your behaviour and activities across multiple visits to the site. We use Flash cookies strictly for research purposes only.

Flash cookies are different from browser cookies because of the amount and type of data stored and how the data are stored. The latest versions of popular browsers now allow internet users to manage Flash cookies using browser privacy settings or downloading add-ons.

If your browser does not support these features, then you can manage privacy and storage settings for Flash cookies or disable their use entirely by visiting Macromedia’s website, the manufacturer of Flash Player, at the following link: http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html.

We use optional cookies, both browser and Flash-based software applications for conducting advertising and website research. These cookies are available only to members of our panel who have explicitly agreed to participate in our behavioural tracking research programme. The cookies keep track of certain online advertisements and web pages that you see, including how frequently the online content that we are measuring is viewed by your computer. Only a small number of ads or websites are measured through this research programme and the information we collect is used strictly for research purposes. No commercial messages or communications will be directed to you as a result of taking part in this research. Full details about this programme are available to you when you are logged into our site including instructions on how to discontinue your participation at any time.

Like most web sites, we gather certain information automatically and store it in log files. This information includes IP (Internet Protocol) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp and click stream data. We use this information to analyse trends, to administer our site, to track users’ movements around our site and to gather demographic information about our user base as a whole.

Device Identification technologies assign a unique identifier to a user’s computer to identify and track the computer. We do not use Device identification (also known as machine id or digital fingerprinting) technology to collect Personal Information or track the online activities of computer users. We use the technology to assist our clients in ensuring the integrity of survey results. The technology analyses information and data obtained from your computer’s web browser and from other publicly available data points, including for example the technical settings of your computer, the characteristics of your computer, and your computer’s IP address. This data is used to create a unique identifier assigned to your computer. The unique identifier is an alpha-numeric id which we retain. We do not retain the information analysed by the technology to create the unique identifier. The technology does not disrupt or interfere with your use or control of your computer and it does not alter, modify or change the settings or functionality of your computer.

In furtherance of our efforts to assist clients in protecting and ensuring the integrity of survey results, we:

  1. may link or associate your unique identifier to you and any of the information you provide to us;
  2. may share your unique identifier with our clients and with other sample or panel providers; and
  3. may receive or obtain a unique identifier linked to you from a third party, including without limitation a sample or panel provider or a client of our firm.

Any unique identifier(s) linked to a specific individual will be protected in accordance with this privacy policy. We shall use and distribute the technology in a professional and ethical manner and in accordance with our privacy policy, any statements and/or disclosures made by our firm to you, and applicable laws and industry codes. In the event that we discover or learn of any unethical conduct in connection with the use of the technology, or that the technology is being used in a manner that is inconsistent with the statements and/or disclosures made by us to respondents or in violation of applicable laws and codes, we will take immediate action to prohibit such unethical conduct and to ensure the proper administration of the technology.



We endeavour to only collect Personal Information that is reasonably necessary for the purposes for which they are collected, and to retain such data for no longer than is necessary for such purposes. The length of time Personal Information is retained, and criteria for determining that time, are dependent on the nature of the Personal Information, the purpose for which it was provided and any statutory retention periods. This is subject to any valid opt-out or withdrawal of consent where processing based on consent, or other valid exercise of your data subject rights.



We take reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. Although we use reasonable efforts to help protect your information, transmission via the internet is not completely secure and we cannot guarantee the security of your information collected.

We implement rigorous procedures for our employees regarding confidentiality, security and privacy, and we emphasis the importance of complying with them. Our security procedures are consistent with generally accepted commercial standards used to protect personal information. We ensure that those who have regular or permanent access to Personal Information, or that are involved in the processing of Personal Information are trained and informed of their rights and responsibilities when processing Personal Information.

When there are situations when we transfer your Personal Information to affiliated companies, or non-affiliated service provides for research-related purposes, we require these companies to safeguard all personal information in a way that is consistent with our measures and as mandated by applicable laws.

If you have any questions about security of your Personal Information, please contact us at support@angusreidforum.com.



We make reasonable efforts to keep Personal Information in our possession or control, which is used on an ongoing basis, accurate, complete and relevant, based on the most recent information available to us. We rely on you to help keep your Personal Information accurate, complete and current by answering our questions honestly.



Depending on where you are located when you use or access the website, or complete the research survey, your Personal Information may be transferred across international borders outside the country where you use or access the website, including to countries outside the European Economic Area (“EEA”) that do not have laws providing specific protection for personal data or that have different legal rules on data protection. In such cases, we ensure that there is a legal basis for such transfer and that adequate protection for your Personal Information is provided as required by applicable law, for example, by using standard contractual clauses approved by the European Commission or other relevant authorities, by using certain service providers that are certified under the EU-US Privacy Shield, and by requiring the use of other appropriate technical and organizational information security measures. You may contact us at support@angusreidforum.com to obtain additional information about the safeguards we take in connection with these transfers.



You have a right to know what Personal Information we hold about you, and to access it. This section describes the mechanisms for you to control certain uses and disclosures of your information.

Upon request, we will provide you with information about whether we hold any of your Personal Information. You have the right to access the Personal Information we have about you. You may correct, amend, or delete that information at any time by emailing support@angusreidforum.com with a Personal Information Request. We will respond to your access request within a reasonable time period. We may require additional information from you to allow us to confirm your identity. There may be circumstances in which we may not be able to accommodate your request to change information if we believe that (1) the change would violate any law or legal requirement or (2) cause the information to be incorrect or (3) cause the disclosure of someone else’s Personal Information or (4) reveal confidential information about us or our clients and customers or (5) the expense of providing access would be disproportionate to the risks to your Personal Information in the case in question. Please note deleting the Personal Information we hold about you may result in you not being able to access or use the website or enter any member areas. All requests for the removal of Personal Information shall be responded to within a reasonable period of time.

In the event you have provided Personal Information to subscribe for newsletters and other information about us, you are free to opt-out of receiving such information at any time. To opt out of receiving communications from us please email us at support@angusreidforum.com with the subject of “Unsubscribe”. You may also remove yourself from our email list by clicking on the unsubscribe link presented in all communications we send to our users.

Your browser software can be set to reject all cookies, but if you reject our cookies, certain functions and conveniences of the Website may not work properly. To learn more about cookies, please check your browser’s help or similar feature or visit www.allaboutcookies.org. Some web browsers incorporate a “do-not-track” or similar feature that signals to websites with which the browser communicates that a visitor does not want to have his or her online activity tracked. Please check your browser’s help or similar feature for more information about this process.



If you are an individual from the EEA, and access or use the website from the EEA, or undertake any research survey from the EAA, we process your Personal Information both as a Processor and as Controller, as such terms are used in the European Union’s General Data Protection Regulation (Regulation (EU) 2016/679 (“GDPR”). Our legal basis for collecting and using the Personal information will depend on the Personal Information concerned and the specific context in which we collect it. We process your Personal Information as a processor and controller when your access or use the website and submit Personal Information to us. Our legal basis for acting as a controller and processor is further described above under the “Legal Basis for Use” section.

If you are an individual from the EEA, and access or use the website from the EEA, or undertake any research survey from the EAA, you have certain additional rights provided by the GDPR as follows:

  1. Right to be informed of how your Personal Information is used – you have a right to be informed about how we will use and share your Personal Information. This explanation will be provided to you in a concise, transparent, intelligible and easily accessible format and will be written in clear and pain language. We always endeavour to outline the specifics of where any information you provide will be sent, and how it will be used.
  2. Right to access Personal Information – you have a right to obtain confirmation of whether we are processing your Personal Information, access your Personal Information and information regarding how your Personal Information is being used by us.
  3. Right to have inaccurate Personal Information rectified – you have a right to have any inaccurate or incomplete Personal Information rectified. If we have disclosed the relevant Personal Information to any third parties, we will take reasonable steps to inform those third parties of the rectification where possible.
  4. Right to have the Personal Information erased in certain circumstances -you have a right to request that certain Personal Information held by us is erased. This is also known as a right to be forgotten. This is not a blanket right to require all Personal Information to be deleted. We will consider each request carefully in accordance with the requirements of any laws relating to the processing of your Personal Information.
  5. Right to restrict processing of Personal Information in certain circumstances – you have a right to block the processing of your Personal Information in certain circumstances. This right arises if you are disputing the accuracy of the Personal Information, if you have raised an objection to processing, if processing of the Personal Information is unlawful and you oppose erasure and request restriction instead or if the Personal Information is no longer required by us but you require the Personal Information to be retained to establish, exercise or defend a legal claim.
  6. Right to data portability – in certain circumstances you can request to receive a copy of you Personal Information in a commonly used electronic format. This right only applies to Personal Information that you have provided to us (such as Identity Information, Contact Information). The right to data portability only applied if the processing is based on your consent or if the Personal Information must be processed for the performance of a contract and the processing is carried out by automated means.
  7. Right not be to subject to automated decisions – you have the right not to be subject to a decision which is based on automated processing where the decision will produce a legal effect or a similarly significant effect on you.
  8. Right to object to processing of Personal Information – you have a right to object to the processing being carried out by us if we are processing Personal Information based on a legitimate interest or if we are using Person Information for direct marketing purposes or if the information is being processed for scientific or historical or other statistical purposes. You will be informed that you have the right to object at the point of data collection and the right will be brought explicitly to your attention.

You may exercise any of your rights referred to above by contacting our Privacy Officer via email at support@angusreidforum.com or by mail at Suite 300 – 1199 West Hastings Street, Vancouver, BC, V6E 3T5.



It is our policy to post any changes we make to our Privacy Policy on this page. In some cases, we may provide additional notice of changes. If we make material changes to how we treat our users’ Personal Information, we will notify you by through a notice on the Website’s home page.

The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring that you periodically visiting our website and this Privacy Policy to check for any changes.



To ask questions or comment about this Privacy Policy or to enforce any of your rights as outlined in this Privacy Policy, or to quest more information about our privacy practices, please contact our Privacy Officer via email at support@angusreidforum.com or by mail at Suite 300 – 1199 West Hastings Street, Vancouver, BC, V6E 3T5.

We will investigate all complaints and attempt to resolve those that we find justified. If necessary, we will amend our policies and procedures to ensure that other individuals do not experience the same problem.